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Semana Global de Empreendedorismo
About this event: Global Entrepreneurship Week 2008
Translations available in: Portuguese (original) | French | Spanish | Italian | German | English | Swedish | Russian | Dutch | Arabic

Global week of Empreendedorismo
Automatically translated into English thanks to WorldLingo
BROWSE-QUALITY… Official launching of the Boot pra Fazer!

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The campaign of the Boot Pra Fazer is launched and counts on Michael Dell, Luiza Helena Trajano, Luiz Seabra, Oskar Metsavaht, Júnior of the AfroReggae, Denies Gizza of the Cufa and Rodrigo Baggio of the CDI.

Moreover, animações in 3D that they approach histories of the Three Little pigs and the King Arthur, with new points of view had been produced.

It confers the videos browse-quality! www.youtube.com/botaprafazer
www.semanaglobal.org.br
www.botaprafazer.org.br

October 10, 2008 | 2:15 PM Comments  0 comments


Sustentabilidade - Não há alternativa
Translations available in: Portuguese (original) | French | Spanish | Italian | German | English | Swedish | Russian | Dutch | Arabic

Sustentabilidade - it does not have alternative
Automatically translated into English thanks to WorldLingo
Between world-wide the leader companies, the question why if it must incorporate the sustentabilidade in the business strategies seems already to have been in the previous page. The challenges now turn around as, when and with that intensity if must use to advantage the chances generated for the increasing valuation of the socioambientais concerns in the markets.

However, exactly before the evidences of that the climatic changes, the social inaqualities and greener the voluble opinion of stakeholders each day affect the businesses directly, still have companies that they resist to think about the subject. The small ones almost always allege low impact and, therefore, minor responsibility front to the environment and the society. The averages insist on the thesis to that if it deals with one? problem? of the great ones and that the investment in changes for the future compromises, in the gift, its capacity to compete. Some great, comfortable ones in its consecrated models of business, they make the sufficient to fulfill the laws under the justification of that its customers not yet value the subject the sufficient the point to pay the costs of the changes of processes, practical and products.

To that they had not yet been convinced the relevance of the sustentabilidade for the businesses? not as imperative moral, but competitive advantage? valley to mention the Tina acronym, brother-in-law for executives of the Shell to explain why they are seen impelled to make definitive transformations. Tina is the initials of There Is In the Alternative, that is, it does not have alternative. Simple thus.

Sustentabilidade is, therefore, the thing certain if to make, today and daqui for ahead, in a world with resources limited and serious ambient risks. If to want to perenizar itself, the good companies will have that to consider in its management? more how much in such a way bigger it will be the dependence of its insumos of the services of ecosystems? factors as the climatic changes, the saturation of fósseis fuels, the water scarcity, the atmospheric pollution, the management of residues, the depletion of the ozone layer and the deforestation. It does not have another alternative.

Some companies -- it is truth -- others will need to be worried more than what about the great ambient threats. In book recently launched in Brazil, the Green that Valley Gold (Publishing company Campus Elsevier), Daniel Esty and Andrew Winston, professors of the University of Yale (U.S.A.) the eight more susceptible categories to the risk of the call had listed? green wave. The first one mentions to ace globalizadas corporations, with high exposition of mark and great number of consumers in the whole world, of some important retailers of fast feeding cooling beer and or chains, cases manufacturers. With crystal ceiling, them they costumam white to be preferred of the lobbies, the vigilant governments and the activists of ONGs. Second it says respect ace companies who operate in the extrativistas sectors or of weighed industry, therefore will be each time more charged by the societies thanks to the high impact generated to the environment. The company that they depend on natural resources, as, for example, from foods and the paper, also will suffer increasing social pressure. The same it will be given with that they act highly in regulated segments, as of distribution of energy, infrastructure workmanships and chemical and pharmaceutical industry.

The fifth category, proposal for Esty and Winston, relate companies who act in markets with increasing potential of regulation. They are the cases, for example, of the manufacturers of automobiles (carbon emission) and electronic products (discarding). Sixth it includes company of services and the New Economy, in which strong competition for talentos reigns. The existence of ambient politics has been? e will be? one forms to keep satisfied the more demanding employees and collaborators each day of? society of the knowledge.

The seventh classification congregates the companies of small average e transports, with little power of market, that they supply the great ones. In the Europe and U.S.A., as well as here in Brazil, many suppliers have been persuaded to pray in cartilha socioambiental of the purchasers of its services and products. The last category concentrates a group of companies with high reputacional liabilities. The ones that they load in the resume ambient ghosts of the past certainly more will be charged to show attitude. The ones that they had prevented you stain, they will have in turn bigger freedom of movement and will be able to be benefited of the good will of the markets.

One of the good teses of the book and Esty and Winston? as many times strengthened in this column - it is that the intelligent companies leave in the front? green wave? , they reduce financial and operational risk, and adopt ambient strategies capable to provide to greater freedom of operation, profits and growth. Its leaders enxergam the businesses from an ambient prism, identify chances to cut costs, to increase the prescription and the intangible value. More than what this, creates a narrow linking with customers, employees and excessively stakeholders, constructing one in the type of sustainable competitive advantage, that the authors define as ecovantagem. It does not have alternative.


Ricardo Voltolini, of the Magazine Idea Socioambiental
Publisher of the magazine Socioambiental Idea and director of the consultoria Sustainable Idea. ricardo@ideiasustentavel.com.br
Envolverde, 08/10/08
© Copyleft - the reproduction exclusively for not commercial ends Is free, since that the author and the source are cited and this note is enclosed.

October 9, 2008 | 1:23 PM Comments  0 comments


O futuro depende de nós?
About this event: Encontro Nacional de Empresas Juniores - ENEJK
Translations available in: Portuguese (original) | French | Spanish | Italian | German | English | Swedish | Russian | Dutch | Arabic

The future depends on us?
Automatically translated into English thanks to WorldLingo
A future imagines where poverty or hunger does not exist; where all the mothers have health; children do not die unnecessary; illnesses as tuberculosis, malaria and AIDS do not exist more; all the boys and girls complete basic education, and all the men and women have equal chances; the environment if has recouped of long years of exploration and pollution, and the parents have pride to deliver it its children to it; the global family of nations and institutions is joined and in peace, and the people work in partnership with efficiency and compassion to remove the injustice and the suffering of the world. You know somebody that dreams of this?
It has a time, had Saturday Júnior in Curitiba. It was an event that congregated entrepreneurs juniores of the Paraná for one day of lectures, mini-courses and exchange of experiences. In the period of the morning, we had a planning mini-course where the ministrante divided the staff in groups to mount a presentation or a part of theater being portraied the world of our dreams in 2015. The interesting one is that all the 8 groups had presented a world above similar to the described one. Then I was thinking about a thing, pparently silly, but that it makes sensible. All we, aged children, young, adults and dream the same of future. Some express more public this and believe firmly, already others had left this a little of side, for the fact of the entire time to perhaps hear to say of disasters, corruption and assaults, losing, thus, a little the hopes.
The question is: what we? young colleges student, entrepreneurs juniores, workers, researchers, future leaderships? we are making to reach these dreams? It does not appear very in the reporters, but 2015 it is one year important for all we, therefore it is the date has limited so that the 8 Objectives of Development of the Millenium are reached. For who not yet it heard to speak in these objectives, them they are a series of goals and pointers that englobam all the described dreams in the first paragraph. It has many young very working so that these objectives are reached. We go to enter in this also and to make the difference or go to continue attending the things passively we aconterecem? We will be protagonists or mere spectators? Of one he forms or of another one, all we can contribute. We can be voluntary, we can undertake a project. Things to make are what it does not lack. Resources also have, only that we need to run behind, to mount a team, to write a proposal and to search a support.
A recent study carried through for the ONU, sample that we are the first generation that gets resources, money and technology enough to finish with the poverty. They lack to politics and joint of all so that this happens. Therefore, if people to start our small joint, to search on what he is being made in our university and if to involve of the form as we can already we are giving a great step. They remember that music of the Magical Balloon that said: it depends on us. It is this there.